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Product ID: N44357185

Internet Marketing

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Product ID: N44357185
ISBN: 9780273717409

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author: Dave Chaffey; Fiona Ellis-Chadwick; Kevin Johnston; Richard Mayer
Publishing Date: Dec 2008
Binding: Paperback
Pages: 736 Pages

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The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today..
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Product Features

Bright full colour design influenced by the look and feel of Web 2.0
Marginal glossary terms that explain technical language and jargon
Clear, comprehensive figures and tables
New Digital Marketing in Action boxes, that include interviews with real-life marketers
Interactive Activities invite discussion and provoke debate
Frequent mini cases
Longer cases at the end of each chapter allow for critical reflection and synthesis

Description

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. http://www.dropshippers.co.za/

Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave.. http://www.dropshippers.co.za/

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