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Crossing the Chasm: Marketing

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Crossing the Chasm: Marketing
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Crossing the Chasm: Marketing

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  • Product ID: N66429972
Gross Weight
360g
Author
Geoffrey A. Moore
Foreword
Regis McKenna
Format
Paperback
Pages
222
Width
157.00 mm
Height
233.00 mm
ISBN
9781841120638
ISBN10
1841120634
BISAC Category Code
TEC009000
BIC Subject Category
TBC
Dewey
620.00688
Nielsen BookScan Product Class
S4.3
BIC Subject Category
KMP
Publisher
John Wiley and Sons Ltd
Publication date
01 August 1998
Country
United Kingdom
City
Oxford

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Crossing the Chasm: Marketing

This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and.. More
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This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web. http://www.dropshippers.co.za/

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. http://www.dropshippers.co.za/

  • Title: Crossing the Chasm
  • Subtitle: Marketing and Selling Technology Products to Mainstream Customers
  • Revised edition
  • Illustrations note: illustrations
  • Imprint name: Capstone Publishing Ltd
    • http://www.dropshippers.co.za/
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