Essentials of Economics
For Survey of Economics courses at 4-year & 2-year colleges and universities Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.
- <strong>Solved Problems</strong> provide models of how to solve an economic problem by breaking it down step-by-step. Each Solved Problem includes a problem statement, delineated steps to solve the problem, a graph, and a "Your Turn" feature directing students to a related end-of-chapter problem(s) for immediate practice. This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or "word problem" skills.
- <strong>Additional Solved Problems</strong> are provided throughout the materials that support the textbook. Students can access additional, interactive versions at the MyEconLab site and in the print study guide. Instructors can walk students through solved problems using provided interactive PowerPoint solutions, and/or by utilizing the additional solved problems provided in the Instructors Manual (and tied to the relevant chapters).
- <strong>Chapter-Opening Cases</strong> about how the economics about to be learned impact a real business (a) set a real context for learning (b) spark students' interest (c) provide a unifying theme for the chapter. For example, Chapter 3 - "Where Prices Come From: The Interaction of Demand and Supply", opens with a discussion Apple Computers and the Demand for iPods.
- <strong>Chapter Examples and Figures</strong> consistently revisit the business discussed in the opener and use that business (or industry) to motivate the economic principles. For example, in Chapter 3, supply and demand is discussed using price per printer, and quantity of mp3 players demanded.
- <strong>An Inside Look</strong> concludes chapters with a newspaper article illustrating how a key principle taught in the chapter was used by the chapter-opening case company to make a real business decision. The authors provide an analysis of the article, corresponding graph(s), and Thinking Critically exercises. For example, the Inside Look of Chapter 3 shows how Apple Computers, utilizing knowledge of supply and demand laws came to produce the iPhone. Students (a) see how businesses use economics (b) gain a better understanding of the business climate (c) learn to critically read and analyze newspaper articles.
- Author
- Glenn Hubbard
- Anthony O'Brien
- More
Essentials of Economics - International Edition 2nd Edition
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Essentials of Economics
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..resource, providing you with personalised practice exactly where you need it most. See inside..
..in a number of important and emerging areas of economics. Also available is a companion website..
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