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Amazing deeds of heroism and horrific acts of terrorism. Undying love, friendships gone wrong, and inspirational leadership. Social.. 
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Product Features
- The Mystery. Each chapter begins with a real-life puzzle. For example, why would an American man who had been working part-time and hanging out in a California rock gym suddenly decide to risk his life to build schools for poor people in the terrorist-infested mountains of Pakistan and Afghanistan? Each mystery is designed to raise the questions that guide the research students will read about in the chapter that follows.
- The Goals. Next, the reader is asked to ponder the motives underlying the behavior covered in the chapter, by asking “What purpose does this behavior (aggression, helping, discrimination) serve?” The authors consider factors in the person, the situation, and in their interaction that lead to the achievement of those goals.
- Investigations. This marginal feature offers periodic critical-thinking prompts connected to chapter content. For example, in Chapter 1, students are asked to think of someone whose behavior has been prominent in the recent news, and to contemplate how that behavior would be explained differently from the sociocultural, evolutionary, and social learning perspectives .
- Person, Situation and Interaction icons. Placed in the margin of the book, these graphic elements alert students to text coverage of these three key themes throughout each chapter.
- Bridging Theory and Application . To emphasize the text's integrative framework, this feature examines how research findings relate to and influence real-world issues. For instance, in Chapter 5, KNC describes how persuasion science has been used to turn tobacco companies’ own advertising tactics against themselves.
- Bridging Method and Evidence . To further emphasize the text's integrative framework, this feature introduces the investigative tools social psychologists use to solve their mysteries. In Chapter 11, the book explores how new social neuroscience methods have been used to better understand the mental underpinnings of prejudice.
- Bridging Function and Dysfunction . Also to emphasize the text's integrative framework, this feature capitalizes on students' fascination with disorder to show how normally healthy social behaviors can produce unhealthy consequences when taken too far. In Chapter 8, KNC explores how normal processes of romantic attachment can lead to obsessive relationships.
- Revisiting the Mystery. At the end of the chapter, the student sees the concepts of each chapter applied to solve the opening mystery. We opened Chapter 1 with the example of an American risking his life to build schools in Pakistan. Why? Early-life experiences with parents helping strangers in Africa suggest that social learning provides part of the answer.
Description
Amazing deeds of heroism and horrific acts of terrorism.
Undying love, friendships gone wrong, and inspirational
leadership. Social Psychology: Goals in
Interaction introduces the student to the fascinating
mysteries of social behavior. By revealing the motives behind
social behavior—why people love, hate, lead, and follow,
for example—and bridging the person and the social situation, KNC
actively engages the students’ natural curiosity while providing
the only textbook with a truly integrative, coherent.. http://www.dropshippers.co.za/
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