Social Psychology

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Social Psychology

Amazing deeds of heroism and horrific acts of terrorism. Undying love, friendships gone wrong, and inspirational leadership. Social Psychology: Goals in Interaction introduces the student to the fascinating mysteries of social behavior. By revealing the motives behind social behavior— why people love, hate, lead, and follow, for example—and bridging the person and the social situation, KNC actively engages the students’ natural curiosity while providing the only textbook with a truly integrative, coherent approach. A unique integrated approach to social behavior: What do terrorist bombings, testosterone, one-minute “hurry dates,” Facebook, and political smear campaigns have to do with one another? Social Psychology textbooks typically provide a laundry list of interesting, but disconnected facts and theories. This standard approach grabs interest but falls short as a way to learn. Kenrick, Neuberg, and Cialdini instead provide an integrative approach, one that both builds upon

• The Mystery. Each chapter begins with a real-life puzzle. For example, why would an American man who had been working part-time and hanging out in a California rock gym suddenly decide to risk his life to build schools for poor people in the terrorist-infested mountains of Pakistan and Afghanistan? Each mystery is designed to raise the questions that guide the research students will read about in the chapter that follows.
• The Goals. Next, the reader is asked to ponder the motives underlying the behavior covered in the chapter, by asking “What purpose does this behavior (aggression, helping, discrimination) serve?” The authors consider factors in the person, the situation, and in their interaction that lead to the achievement of those goals.
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Author

Douglas Kenrick

Steven Neuberg

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Social Psychology - Goals in Interaction: International Edition 5th Edition

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Social Psychology Across

..organizational behaviour, indigenous psychologies and contributions, cross-cultural contact..

Introduction to Social

.. and coverage. It includes a host of useful, state-of-the-art pedagogical features that catch the..

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