Customer Equity: Building

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• Product ID: O35575817

Customer Equity: Building

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• Product ID: O35575817

Package Size

24.3cm x 16.3cm x 2.4cm

Gross Weight

580g

Author

Robert C. Blattberg

Author

Gary Getz

Author

Jacquelyn S. Thomas

Format

Hardback

Pages

256

Width

163.00 mm

Height

243.00 mm

Thickness

24.00 mm

ISBN

9780875847641

ISBN10

0875847641

BISAC Category Code

BUS002000

Dewey

658.812

LC Classification

HF5415.55.

Nielsen BookScan Product Class

T17.1

BIC Subject Category

KMPP

Publisher

Harvard Business School Publishing

Publication date

01 June 2001

Country

United States

City

Boston

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Add to Cart Customer Equity: Building and Managing Relationships as Valuable Assets by Robert C. Blattberg (Hardback)

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FAQ

About this book, the "Customer Equity: Building" author(s):

Robert C. Blattberg is a Professor at Northwestern's Kellogg Graduate School of Management in Chicago.

Description

Offers marketing system for measuring and managing customer value as a financial asset. This book outlines customer equity's three core strategies - customer acquisition, customer retention, and add-on selling - and the balance among them, and explain how the customer life cycle affects strategy and the marketing mix. http://www.dropshippers.co.za/

What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible.. http://www.dropshippers.co.za/

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Wholesale Price

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Media Resource

Total 1 Customer Equity: Building media files include videos, audios, programs or documents available for download.

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