Selling and Sales Management

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Selling and Sales Management

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

• The text is split into five logical parts: Sales Perspective Sales Technique Sales Environment Sales Management Sales Control
• This edition places emphasis on international aspects of selling and sales management making it essential reading for all students and practitioners with an interest in the world of sales
• Topics covered include Sales strategies, Key account management, Sales forecasting and budgeting, and the role of selling in marketing.

Author

David Jobber

Geoffrey Lancaster

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Selling and Sales Management - 8th Edition

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Selling and Sales Management

..world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique..

3rd Revised edition of "

..framework for protecting and growing your most important customer relationships. (Damon Jones..

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• Letters S-A-S (SAS)

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