Marketing Management

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• Product ID: O41046044

Marketing Management

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• Product ID: O41046044
• ISBN: 9780273706830

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Svend Hollensen

Publishing Date

Mar 2010

Binding

Paperback

Pages

696 Pages

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Product Features

• A clear structure built around the marketing planning process, helping you to focus on this key area of the discipline
• How to build a marketing plan and estimate the financial consequences in the form of the marketing budget, keeping you up to date with the most important elements of a business
• How to create competitive advantages through developing relationships and networks with other companies, enabling students to be prepared for real business decisions.
• How to develop relationships between international buyers and sellers who differ in nationality or cultural background, reflecting the diversity of the subject

Description

About the Author

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include, among other - Global Marketing (5th edition published in 2010) http://www.dropshippers.co.za/

Table of Contents

Brief contents

• Guided tour
http://www.dropshippers.co.za/

Preface

About the author http://www.dropshippers.co.za/

Acknowledgements

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