Introduction to Revenue

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Introduction to Revenue
South Africa Language

Introduction to Revenue

Barcode
  • Product ID: O48478620
  • ISBN: 9780131885899
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
Kimberly Tranter
Trevor Stuart-Hill
Juston Parker
Publishing Date
Feb 2008
Binding
Paperback
Pages
352 Pages

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Introduction to Revenue

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management.. More
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Rating: 5 out of 5 Product Features

  • Outlines the basic elements of the revenue management process and the keys to effective revenue management planning.
  • Reveals the basic building blocks of revenue management success: identification of goals and objectives, development of strategies and tactics, execution of strategies and tactics, the analysis, evaluation and adjustment of strategies and tactics.
  • Relate material to each segment of the hospitality industry, including lodging and food & beverage; sports, entertainment, and event management; cruise, spa, and luxury RV resorts; and golf, gaming, and theme parks.
  • Looks at the future evolution of this emerging field.
  • Helps students learn the positions and roles available within the field.
  • Helps students apply chapter material and to the latest information found on the Internet.

Description

Table of Contents

Table of Contents

1. An Introduction

  1. A History
  2. Customers’ Knowledge and Consumer Behavior
  3. Market Segmentation and Selection
  4. Internal Assessment and Competitive Analysis
  5. Economic Principles and Demand Forecasting
  6. Reservations and Channels of Distribution
  7. Dynamic Value-Based Pricing
  8. Channel and Inventory Management
  9. The Revenue Management Team
  10. Strategic Management and Following the RevMAP
  11. Tools, Tactics, and Resources
  12. Legal and Ethical Issues and Potential Bumps in the Road
  13. Crystal Ball
  14. Applications in Lodging and Food and Beverage
  15. Applications in Sports, Entertainment, and Event Management
  16. Applications in Cruise, Spa, and Luxury RV Resorts
  17. Applications in Golf, Gaming, and Theme Parks
  18. GLOSSARY
  19. http://www.dropshippers.co.za/
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