Introduction to Revenue

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Introduction to Revenue

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.

• Outlines the basic elements of the revenue management process and the keys to effective revenue management planning.
• Reveals the basic building blocks of revenue management success: identification of goals and objectives, development of strategies and tactics, execution of strategies and tactics, the analysis, evaluation and adjustment of strategies and tactics.
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Author

Kimberly Tranter

Trevor Stuart-Hill

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Introduction to Revenue Management for the Hospitality Industry - Principles and Practices for the Real World, An

Textbook: Download Introduction to Revenue Management for the Media Files

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4th Revised edition of "

..organisations. Using contemporary material and case studies the book indicates ways in which..

Hospitality Management and

..degree students which examines the relevance and applications of general management theory and..

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• Letters I-T (IT)
• Letters I-T-R (ITR)

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