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With advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides advice on cross-cultural management and international negotiation for business professionals. The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition in paperback of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. From India to Ireland, Belgium to Brazil, Mexico to Malaysia, the Czech Republic to Chile.
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.., where the power of the media producer and the power of the consumer interact in unpredictable..
..the effect of culture across a variety of cross-cultural interactions and organizational..
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