Using Google AdWords

Using Google AdWords and AdSense is a customized, media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to Google AdWords and AdSense. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream Google AdWords and AdSense users need to know. This practical, approachable coverage guides you through mastering Google AdWords and AdSense topics including: " The basics of how Pay-Per-Click (PPC) Advertising works " How to fine tune ads and the keywords users purchase " How to insert ads, monitor performance and create an online advertising plan " How to set a budget, create ads and most importantly, how to earn some bank. http://www.dropshippers.co.za/

• Practical, approachable coverage that completely flattens the AdWords and Adsense learning curve
• Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new Google AdWords and Adsense users
• AdWords and AdSense hold a 75% share of the Pay-Per-Click Advertising market and generate more than $21 billion in ad revenue annually
http://www.dropshippers.co.za/

About the Author

has written more than 90 non-fiction how-to books over the past two decades, including Que's Absolute Beginner's Guide to Computer Basics, Speed It Up! A Non-Technical Guide for Speeding Up Slow Computers, and How Microsoft Windows Vista Works. Collectively, his books have sold more than 1 million copies worldwide. He has established a reputation for clearly explaining technical topics to non-technical readers, and for offering useful real-world advice about complicated topics. http://www.dropshippers.co.za/

Table of Contents

• 1. How Pay Per Click Advertising Works
http://www.dropshippers.co.za/

MEDIA: AUDIO: Understanding PPC advertising. 2. Making Money from Your Own Site with AdSense

MEDIA: AUDIO: How AdSense ads work. 3. Inserting AdSense Ads http://www.dropshippers.co.za/

MEDIA: SCREENCAST: Using AdSense on your own website or blog. 4. Monitoring Your AdSense Performance

MEDIA: SCREENCAST: Google's performance monitoring tools. 5. Ten Tips for Increasing Your AdSense Revenue http://www.dropshippers.co.za/

MEDIA: AUDIO: Ten tips. 6. Creating an Online Advertising Plan

MEDIA: AUDIO: Online advertising strategies. 7. Determining Your AdWords Budget http://www.dropshippers.co.za/

MEDIA: AUDIO: Ad budget strategies. 8. Creating an AdWords Ad

MEDIA: SCREENCAST: Creating a new ad. 9. Advertising on YouTube http://www.dropshippers.co.za/

MEDIA: SCREENCAST: Promoting YouTube videos. 10. Monitoring Your Campaign's Performance

MEDIA: SCREENCAST: Google's ad monitoring tools. 11. Ten Tips for Improving Your AdWords Performance http://www.dropshippers.co.za/

MEDIA: AUDIO: Ten tips. 12. Combining PPC Advertising with Search Engine Marketing

MEDIA: AUDIO: Understanding search engine marketing. http://www.dropshippers.co.za/