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E-Business and E-Commerce

Discounted and wholesale priced E-Business and E-Commerce Management - Strategy, Implementation and Practice 4th Edition..

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E-Business and E-Commerce
South Africa Language

E-Business and E-Commerce

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  • Product ID: P08971022
  • ISBN: 9780273719601
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
Dave Chaffey
Publishing Date
Jun 2009
Binding
Paperback
Pages
800 Pages

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E-Business and E-Commerce

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively.. More
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Product Features

  • Brings the most up-to-date academic thinking and professional practice together in one place, covering all aspects of e-business
  • Range of features to help students learn effectively including margin definitions, international case studies, activities and weblinks
  • In-depth case studies on a range of organisations, from start-ups to global companies such as Google.
  • Exemplary teaching and learning package saves lecturers time and helps students learn

Description

About the Author

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management. http://www.dropshippers.co.za/

Table of Contents

Acknowledgements

I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-commerce fundamentals 3. E-business infrastructure 4. E-environment http://www.dropshippers.co.za/

II STRATEGY AND APPLICATIONS 5. E-business strategy 6. Supply chain management 7. E-procurement 8. E-marketing 9. Customer relationship management

III IMPLEMENTATION 10. Change management 11. Analysis and design 12. Implementation and maintenance http://www.dropshippers.co.za/

Glossary

Index http://www.dropshippers.co.za/

E-Business and E-Commerce

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