Positioning: The Battle

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• Product ID: P60015536

Positioning: The Battle

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• Product ID: P60015536

Package Size

20.3cm x 13.7cm x 1.3cm

Gross Weight

240g

Author

Al Ries

Author

Jack Trout

Preface

Jack Trout

Format

Paperback

Pages

213

Width

137.00 mm

Height

203.00 mm

Thickness

13.00 mm

ISBN

9780071373586

ISBN10

0071373586

BISAC Category Code

BUS043000

BIC Subject Category

KMC

BIC Subject Category

KMT

Dewey

659.1

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KMPH

Publisher

McGraw-Hill Education - Europe

Publication date

01 January 2001

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Add to Cart Positioning: The Battle for Your Mind by Al Ries (Paperback)

	Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and.. Buy 1 at wholesale price, make ~ 210% profit by reselling at market price ?up to R250.

FAQ

About this book, the "Positioning: The Battle" author(s):

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Description

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product. http://www.dropshippers.co.za/

'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and http://www.dropshippers.co.za/

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