Add to Cart 3rd Revised edition of "Social Marketing - Improving the Quality of Life": Influencing Behaviors for Good by Philip Kotler (Paperback)
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Examining how social marketing can be used as a strategy for changing behaviour, this work highlights successful social change campaigns.. 
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- About this book, the "3rd Revised edition of "" author(s):
- Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Chicago. Kellogg was voted the "Best Business School" for six years in Business Week's survey of United States business schools. It is also rated as the "Best Business School for the Teaching of Marketing." Professor Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there. He received his master's degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Professor Kotler is the author of Marketing Management, the most widely adopted marketing book in MBA programs; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; High Visibility; Social Marketing; Marketing Places; Marketing for Hospitality and Tourism; Museum Strategy and Marketing; Standing Room Only; The Marketing of Nations, and Kotler on Marketing. He has published over 100 articles in leading journals, several of which have received best-article awards. Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence." He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing. He has been Chairman of the College of Marketing of the Institute of Management Sciences, Director of the American Marketing Association, Trustee of the Marketing Science Institute, Director of the MAC Group, former member of the Yankelovich Advisory Board, and member of the Copernicus Advisory Board. He has been a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, the Catholic University of Santo Domingo, the Budapest School of Economic Science and Public Administration, BI Norwegian School of Management, Academy of Economic Studies in Bucharest, National University of Kyiv Mohyla Academy in Kiev, and Nyenrode Business University in the Netherlands. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies and organizations. Nancy Lee has more than 25 years of professional marketing experience, with special expertise in social marketing, marketing research, and marketing communications. She received her master's degree in business at the University of Puget Sound and her bachelor of science in education at the University of Illinois. She is an adjunct faculty member at the University of Washington, Seattle University, and the University of South Florida where she teaches social marketing, nonprofit marketing and marketing in the public sector. Ms. Lee has held numerous corporate marketing positions, including Vice President and Director of Marketing for Washington State's second largest bank, Director of Marketing for the region's Children's Hospital and Medical Center, and positions in other local banks as Marketing Research Manager and Advertising Manager. As President of Social Marketing Services, Inc. Ms. Lee has consulted with more than 100 non-profit organizations and has participated in the development of more than 100 social marketing campaign strategies for public sector agencies. Clients in the public sector include the Centers for Disease Control and Prevention (CDC), Environmental Protection Agency (EPA), Washington State Department of Health, Office of Crime Victims Advocacy, County Health and Transportation Departments, Department of Ecology, Department of Fisheries and Wildlife, Washington Traffic Safety Commission, and the City of Seattle and Office of Superintendent of Public Instruction. Campaigns developed for these clients targeted issues listed below: *Health: teen pregnancy prevention, nutrition education, diabetes prevention, adult physical activity, tobacco control, arthritis diagnosis and treatment, immunizations, dental hygiene, senior wellness, and eating disorder awareness *Safety: drowning prevention, underage drinking and driving, youth suicide prevention, binge drinking, pedestrian safety and safe gun storage *Environment: natural gardening, preservation of fish and wildlife habitat, recycling, trip reduction, water quality, and water and power conservation Ms. Lee has taught introduction to marketing and social marketing in business and public administration programs in the Seattle area. She has conducted social marketing workshops for more than 1000 public sector employees involved in developing public behavior change campaigns in the areas of health, safety, and the environment. She has been a keynote speaker on social marketing at conferences for improved water quality, energy conservation, family planning, nutrition, recycling, teen pregnancy prevention, and tobacco control. This is the fourth book that Ms. Lee has coauthored with Philip Kotler, with the following additional books: Social Marketing: Improving the Quality of Life (SAGE 2002), Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Wiley 2005); Marketing in the Public Sector: A Roadmap for Improved Performance (Wharton Publishing 2006). Ms. Lee is active in the American Marketing Association, having served as president of the state's largest chapter and a board member for more than 15 years. She has been a guest columnist for MARKETING, the state's professional marketing magazine, and Washington CEO. She received the local American Marketing Association's "Marketing Plan for the Year" award in 1980, and was voted "Best Marketing Professional" in Seattle by MARKETING Magazine in 1987.
Description
Examining how social marketing can be used as a strategy for
changing behaviour, this work highlights successful social change
campaigns that have been launched by governments, by a combination
of governments and citizens, and by citizens themselves. http://www.dropshippers.co.za/
WEB Description for FTN approval The Third edition of Social
Marketing will be positioned as a core textbook for advanced
undergraduate and graduate courses in social marketing, consumer
behavior, health communication, social change, and public
communication. The book examines how social http://www.dropshippers.co.za/
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