Foundations of Marketing

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• Product ID: Q20959045

Foundations of Marketing

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• Product ID: Q20959045

Package Size

26.1cm x 19.8cm x 1.8cm

Gross Weight

700g

Author

David Jobber

Author

John Fahy

Format

Paperback

Pages

363

Width

198.00 mm

Height

261.00 mm

Thickness

18.00 mm

ISBN

9780077125608

ISBN10

0077125606

Dewey

658.8

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMP

Publisher

McGraw-Hill Education - Europe

Publication date

01 March 2009

Country

United States

City

London

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Add to Cart Foundations of Marketing by David Jobber (Paperback)

	Offers comprehensive coverage of the essentials of marketing, rooting theory in real marketing practice. This book includes coverage of.. Buy 1 at wholesale price, make ~ 210% profit by reselling at market price ?up to R1200.

FAQ

About this book, the "Foundations of Marketing" author(s):

David Jobber is Professor of Marketing at the University of Bradford School of Management. John Fahy is Professor of Marketing at the University of Limerick, Ireland.

Description

Offers comprehensive coverage of the essentials of marketing, rooting theory in real marketing practice. This book includes coverage of developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing. It is suitable for students on introductory marketing courses. http://www.dropshippers.co.za/

The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and.. http://www.dropshippers.co.za/

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