Foundations of Marketing

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• Product ID: Q20959045

Foundations of Marketing

Offers comprehensive coverage of the essentials of marketing, rooting theory in real marketing practice. This book includes coverage of developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing. It is suitable for students on introductory marketing courses. The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including

Author

David Jobber

Author

John Fahy

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Foundations of Marketing by David Jobber (Paperback)

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Foundations of Marketing

..information systems 5.Fundamentals of marketing management 6.Product and brand management 7...

Selling and Sales Management

..for all marketing and management students and practitioners, in particular those with specific..

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Foundations of Marketing by David Jobber (Paperback)

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