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Product ID: Q52880619

Leisure Travel

Barcode

Product ID: Q52880619
ISBN: 9780130493170

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author: Stanley Plog
Publishing Date: Aug 2003
Binding: Paperback
Pages: 272 Pages

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For undergraduate/graduate intermediate and advanced courses in Travel and Tourism, Tourism Development, Business Travel Management, and..
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Product Features

Primary focus of the book is on marketing.
Teaches students how to market travel more effectively.
Easily understood, comprehensive overview —Provides successful case examples of repositioning and rebranding destinations and travel products from around the world.
Offers students a conceptual framework to understand how different travel products and destinations appeal to different personality types.
Up-to-date review of Dr. Plog's psychographic concepts —Supported by actual case examples and research evidence, the text includes often overlooked but important rules for effective travel marketing.
Helps students and instructors understand how destinations rise and fall in popularity and how to target and market effectively for tourism growth.
Unique historic perspective —Based on 35+ years of the author's involvement in the travel industry, the text traces the growth and development of leisure travel into the world's largest industry.
Illustrates for students the history of leisure travel from a pasttime of the rich to everyone's entitlement.
A view of the future of leisure travel —Provides perspective on the changing dynamics that will impact travel in the future, and how this will impact travel suppliers.
Offers students an approach to ensure a better future for travel.

Description

About the Author

Stanley C. Plog. The career of Stanley C. Plog spans the worlds of academia, professional consulting, and business development. He founded Plog Research, Inc. and was its Chairman and CEO. The company serves a broad segment of the travel industry throughout the world, including airlines, hotel chains, destinations, cruise lines, rental car companies, and travel media. At UCLA, he was first the academic director of the Training Program in Social Psychiatry and formed the Urban Observatory,.. http://www.dropshippers.co.za/

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