Leisure Travel

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• Product ID: Q52880619

Leisure Travel

For undergraduate/graduate intermediate and advanced courses in Travel and Tourism, Tourism Development, Business Travel Management, and overviews on the History of Travel and Tourism. A useful and pragmatic approach to understanding how to market travel products and destinations, Leisure Travel enables students to understand the needs of different types of travelers based on their personality profiles. The book offers a unique historic perspective, based on the author's more than 35 years of experience as a consultant and researcher to industry leaders, along with case examples of how to increase tourism and grow the leisure travel market.

• Primary focus of the book is on marketing.
• Teaches students how to market travel more effectively.
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Author

Stanley Plog

Publishing Date

Aug 2003

Binding

Paperback

Pages

272 Pages

Leisure Travel - A Marketing Handbook

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Leisure Marketing: A Global

.., marketing research and ethics, for example branding and environmental issues), and the future..

Understanding the Leisure and

... Readership: A core textbook for second and third year undergraduates and postgraduates studying..

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Leisure Travel - A Marketing Handbook

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