The Practice of Market

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• Product ID: Q85769143

The Practice of Market

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• Product ID: Q85769143
• ISBN: 9780273717072

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Yvonne Mcgivern

Publishing Date

Nov 2008

Binding

Paperback

Pages

584 Pages

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Add to Cart The Practice of Market Research - An Introduction 3rd Edition

	The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in.. Buy 1 at wholesale price, make ~ 140% profit by reselling at market price ?up to R1200.

Description

Table of Contents

• Foreword
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The Market Research Society

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Acknowledgements

• PART I: INTRODUCING MARKET AND SOCIAL RESEARCH 1. The practice of market and social research 2. Introducing types of research
• PART II: GETTING STARTED 3. Planning and designing research 4. Writing the brief and the proposal 5. Doing secondary research 6. Collecting qualitative data 7. Collecting quantitative data 8. Sampling 9. Designing questionnaires
• PART III: GETTING ON AND FINISHING UP 10. Managing a research project 11. Analysing qualitative data 12. Analysing quantitative data 1 13. Analysing quantitative data 2 14. Communicating and reviewing the findings
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Bibliography

Index http://www.dropshippers.co.za/

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