Sports Marketing

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• Product ID: Q95440160

Sports Marketing

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• Product ID: Q95440160
• ISBN: 9780138137458

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Matthew Shank

Publishing Date

Apr 2008

Binding

Paperback

Pages

480 Pages

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Add to Cart Sports Marketing - A Strategic Perspective: International Edition 4th Edition

	For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to.. Buy 1 at wholesale price, make ~ 170% profit by reselling at market price ?up to R1800.

Product Features

• The mission of a sports organization.
• Organizational culture.
• Competition.
• The economy.
• Technology.
• Babe Didrikson Zaharias — All-round athlete and successful marketer
• David Stern — Commissioner of the NBA since 1984
• Phil Knight — Current founder of Nike

Description

Table of Contents

Brief Contents

Preface

PART I:

Contingency Framework For Strategic Sports Marketing

• Chapter 1 Emergence of Sports Marketing
• Chapter 2 Contingency Framework for Strategic Sports Marketing
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PART II:

Planning For Market Selection Decisions

• Chapter 3 Research Tools for Understanding Sports Consumers
• Chapter 4 Understanding Participants as Consumers
• Chapter 5 Understanding Spectators as..
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Total 1 Sports Marketing media files include videos, audios, programs or documents available for download.

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