Sports Marketing

Table of Contents

Brief Contents

Preface

PART I:

Contingency Framework For Strategic Sports Marketing

• Chapter 1 Emergence of Sports Marketing
• Chapter 2 Contingency Framework for Strategic Sports Marketing
http://www.dropshippers.co.za/

PART II:

Planning For Market Selection Decisions

• Chapter 3 Research Tools for Understanding Sports Consumers
• Chapter 4 Understanding Participants as Consumers
• Chapter 5 Understanding Spectators as Consumers
• Chapter 6 Segmentation, Targeting, and Positioning
http://www.dropshippers.co.za/

PART III:

Planning The Sports Marketing Mix

• Chapter 7 Sports Product Concepts
• Chapter 8 Managing Sports Products
• Chapter 9 Promotion Concepts
• Chapter 10 Promotion Mix Elements
• Chapter 11 Sponsorship Programs
• Chapter 12 Pricing Concepts and Strategies
http://www.dropshippers.co.za/

PART IV:

Implementing And Controlling The Strategic Sports Marketing Process

• Chapter 13 Implementing and Controlling the Strategic Sports Marketing Process
http://www.dropshippers.co.za/

Appendix A:

Career Opportunities in Sports Marketing http://www.dropshippers.co.za/

Appendix B:

Sports Marketing Sites of Interest on the Internet http://www.dropshippers.co.za/

Glossary

Photo Credits

Index