Sports Marketing

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• Product ID: Q95440160

Sports Marketing

For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

• The mission of a sports organization.
• Organizational culture.
• More

Author

Matthew Shank

Publishing Date

Apr 2008

Binding

Paperback

Pages

480 Pages

Sports Marketing - A Strategic Perspective: International Edition 4th Edition

Textbook: Download Sports Marketing - A Strategic Perspective Media Files

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The Marketing of Sport

.. academics. International case studies, up-to-the-minute data and a wide-ranging list of websites..

The Ultimate Guide to Sports

..establish and define the field The SWOT (Strengths, Weaknesses, Opportunities, and Threats)..

• Inventory
• Letter S
• Letters S-M (SM)
• Letters S-M, Number (SMn)

Books2010

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Sports Marketing - A Strategic Perspective: International Edition 4th Edition

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