Essentials of CRM: A Guide

Discounted and wholesale priced Essentials of CRM: A Guide to Customer Relationship Management by B.P. Bergeron (Paperback)..

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Essentials of CRM: A Guide
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Essentials of CRM: A Guide

Barcode
  • Product ID: R05822917
Package Size
22.8cm x 15.3cm x 1.6cm
Gross Weight
312g
Author
B.P. Bergeron
Format
Paperback
Pages
220
Width
153.00 mm
Height
228.00 mm
Thickness
16.00 mm
ISBN
9780471206033
ISBN10
0471206032
BISAC Category Code
BUS001040
BIC Subject Category
KMPP
Dewey
658.812
Nielsen BookScan Product Class
S4.3
BIC Subject Category
KMPL
Publisher
John Wiley and Sons Ltd
Publication date
30 January 2002
Country
United States
City
New York

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Essentials of CRM: A Guide

Provides an overview of the important field of customer relationship management (CRM). This book aims to provide senior-level executives.. More
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About this book, the "Essentials of CRM: A Guide" author(s):
BRYAN BERGERON has spent the last thirty years designing and working with computers and electronics. He teaches at Harvard Medical School and MIT, serves as Editor in Chief of e.MD and technical editor of Postgraduate Medicine, and is on the editorial boards of Healthcare Informatics and Perspectives in Biology and Medicine, among others. He has authored several books on business and technology.

Description

Provides an overview of the important field of customer relationship management (CRM). This book aims to provide senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work. http://www.dropshippers.co.za/

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the http://www.dropshippers.co.za/

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