Design in Business

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• Product ID: R08881426

Design in Business

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• Product ID: R08881426
• ISBN: 9780273643746

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Margaret Bruce

John Bessant

Publishing Date

Nov 2001

Binding

Paperback

Pages

312 Pages

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Add to Cart Design in Business

	This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist.. Buy 1 at wholesale price, make ~ 180% profit by reselling at market price ?up to R1600.

Product Features

• Offers an integrated perspective on design and its management bringing the topic into the mainstream of an MBA programme.
• Chapters written by respected and experienced authors giving each topic a unique standpoint of functional expertise.
• Toolbox approach giving students access to information about tools which aid design management.
• Extensive use of case studies bringing the subject to life for the students.
• Essay questions at the end of each chapter helping students focus on core themes.
• Support by the Design Council with extra learning resources on the DC website http://www.designinbusiness.org

Description

Table of Contents

• I: DESIGN DEFINITIONS AND MANAGEMENT PROCESSES 1: Why design? 2: What is design? 3: Managing the process
• II: INTEGRATED DESIGN MANAGEMENT 4: Strategy and Design 5: Marketing and design 6: Operations management and design 7: Organizational behaviour and design 8: Finance and design 9: Design and the law
• III: IMPROVING THE DESIGN PROCESS 10: Performance measurement and benchmarking 11: Design Tools
• IV: DESIGNS ON THE FUTURE 12: Creating design futures
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Media Resource

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