The Economics of Business

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The Economics of Business
South Africa Language

The Economics of Business

Barcode
  • Product ID: R70489011
  • ISBN: 9780273676256
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
John Lipczynski
J Wilson
Publishing Date
Dec 2003
Binding
Paperback
Pages
348 Pages

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Add to CartAdd to Cart The Economics of Business Strategy

The Economics of Business

This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to.. More
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Product Features

  • No prior knowledge of economics is expected. The introductory chapters provide a solid foundation to microeconomic theory to those new to the subject.
  • Unique attempt to link economic analysis of the competitive market environment to business and management strategy.
  • Strikes a balance between theory and practical business issues, fully equipping students to understand what goes on in the real world of business.
  • Full pedagogy including chapter objectives, key terms, references, and questions for discussion.
  • Case studies written by the authors and taken from the Financial Times have been included to clarify, broaden and extend key issues.
  • Key terms or phrases introduced in each chapter are defined in a glossary at the end of the book.

Description

Table of Contents

PART I: INTRODUCTION TO MARKETS AND PRODUCTION 1. Markets and Prices 2. Production and Costs

PART II: ANALYSIS OF INDUSTRY 3. Theoretical Analysis of Industry I: Perfect Competition, Monopoly and Monopolistic Competition 4. Theoretical Analysis of Industry II: Oligopoly 5. Methodological Approaches to Competitive Analysis 6. Practical Analysis of Industry http://www.dropshippers.co.za/

PART III: ANALYSIS OF BUSINESS STRATEGY 7. Advertising and Product Differentiation 8. Research, Development and Innovation 9. Horizontal and Vertical Integration 10. Diversification

PART IV: ANALYSIS OF GOVERNMENT POLICY 11. Government and Business http://www.dropshippers.co.za/

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