The Economics of Business

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• Product ID: R70489011

The Economics of Business

This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management. The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world.

• No prior knowledge of economics is expected. The introductory chapters provide a solid foundation to microeconomic theory to those new to the subject.
• Unique attempt to link economic analysis of the competitive market environment to business and management strategy.
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Author

John Lipczynski

J Wilson

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The Economics of Business Strategy

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Economics for Business

.. principles to the real world of business. The 4th edition of this highly successful textbook has..

Sloman Economics Business

..also looking at wider, topical business issues, such as business strategy, corporate social..

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