The New Business Road Test

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• Product ID: R71393179

The New Business Road Test

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• Product ID: R71393179
• ISBN: 9780273732792

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

John Mullins

Publishing Date

Jun 2010

Binding

Paperback

Pages

336 Pages

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Add to Cart The New Business Road Test - What entrepreneurs and executives should do before writing a business plan 3rd Edition

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About the Author

John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at the London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota. He is co-author of Marketing Management: A strategic decision making approach (McGraw Hill/ Irwin 2002) and of http://www.dropshippers.co.za/

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