Marketing Communications

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• Product ID: R72851511

Marketing Communications

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• Product ID: R72851511
• ISBN: 9780273721383

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Patrick De Pelsmacker

Maggie Geuens

Joeri Van Den Bergh

Publishing Date

Mar 2010

Binding

Paperback

Pages

688 Pages

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Description

About the Author

Patrick De Pelsmacker holds a PhD in economics (University of Ghent, Belgium). He is Professor of Marketing at the University of Antwerp, Belgium and part-time Professor of Marketing at the University of Ghent. http://www.dropshippers.co.za/

Maggie Geuens holds a PhD in applied economics at the University of Antwerp, Belgium, where she also worked as an assistant professor. Currently she is Professor of Marketing at the University of Ghent. She is the academic director of the Brand Management Centre at.. http://www.dropshippers.co.za/

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Total 1 Marketing Communications media files include videos, audios, programs or documents available for download.

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