Strategic Brand Management

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• Product ID: R95114001

Strategic Brand Management

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• Product ID: R95114001

Gross Weight

1.406kg

Author

Kevin Lane Keller

Author

Tony Aperia

Author

Mats Georgson

Format

Paperback

Pages

856

Width

189.00 mm

Height

246.00 mm

ISBN

9780273706328

ISBN10

0273706322

BISAC Category Code

BUS002000

Dewey

658.827

Nielsen BookScan Product Class

S4.2

BIC Subject Category

KMP

Publisher

Pearson Education Limited

Publication date

08 May 2008

Country

United Kingdom

City

Harlow

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Add to Cart Strategic Brand Management: A European Perspective by Kevin Lane Keller (Paperback)

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Description

Strategic Brand Management explores why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. The main focus of the book is on brand equity which provides marketers with a valuable perspective and a common denominator to interpret the potential effects and tradeoffs of various strategies and tactics for their brands. In other words, brand equity can be thought of as the marketing effects uniquely attributable to the brand. http://www.dropshippers.co.za/

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Media Resource

Total 1 Strategic Brand Management media files include videos, audios, programs or documents available for download.

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