Consumer Behaviour

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• Product ID: S10554603

Consumer Behaviour

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• Product ID: S10554603
• ISBN: 9780273717263

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Michael Solomon

Gary Bamossy

Soren Askegaard

Margaret Hogg

Publishing Date

Nov 2009

Binding

Paperback

Pages

728 Pages

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	This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro.. Buy 1 at wholesale price, make ~ 160% profit by reselling at market price ?up to R1400.

Description

About the Author

.,joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions. http://www.dropshippers.co.za/

Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. http://www.dropshippers.co.za/

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