Marketing Strategy

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• Product ID: S28321966

Marketing Strategy

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• Product ID: S28321966

Package Size

24.6cm x 18.9cm x 5.1cm

Gross Weight

1.52kg

Author

Paul Fifield

Format

Paperback

Pages

628

Width

189.00 mm

Height

246.00 mm

Thickness

51.00 mm

ISBN

9780750686310

ISBN10

0750686316

Dewey

658.8

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMP

Publisher

Elsevier Science & Technology

Publication date

25 August 2008

Country

United Kingdom

City

Oxford

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Add to Cart Marketing Strategy Masterclass: Implementing Market Strategies by Paul Fifield (Paperback)

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FAQ

About this book, the "Marketing Strategy" author(s):

Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.

Description

The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. This 'how to' book of marketing strategy focuses on doing what our customers want us to do, how they want it done. http://www.dropshippers.co.za/

The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. "Marketing Strategy.. http://www.dropshippers.co.za/

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