Economics for Business

Giving an introduction to economics, this text demonstrates the relevance of applying economic principles to solve business problems, using a approach that starts with the business problem before employing economics as the solution. It also explains key economic theories within the context of modern business. http://www.dropshippers.co.za/

"Economics for Business", second edition is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economic principles to solve business problems, using a unique approach that starts with the business problem before employing economics as the solution. Key economic theories are therefore clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The supporting features and exercises allow students to consolidate their learning and equip them with the economic tools to confront real business situations. http://www.dropshippers.co.za/

• Title: Economics for Business
• Edition: 2
• 2nd Revised edition
• Illustrations note: Illustrations (chiefly col.)
• Imprint name: McGraw Hill Higher Education
• Table of contents: Part I: Introduction Chapter 1: Economics for business Part II: Understanding markets Chapter 2: Consumers in the market place Chapter 3: Firms in the market place Chapter 4: Markets in action Part III: Competition and profitability Chapter 5: Market structure and firm performance Chapter 6: Strategic rivalry Chapter 7: Growth strategies Chapter 8: Governing business Part IV: Domestic macroeconomics Chapter 9: Introduction to the macroeconomy Chapter 10: Measuring macroeconomic variables and policy issues Chapter 11: Economic stability and demand side policies Chapter 12: Supply side policies and economic growth Part V: Global economics Chapter 13: Exchange rates and the balance of payments Chapter 14: Globalization
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