Corporate Strategy for

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Corporate Strategy for

Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.

• Considers political and economic influences on the hospitality industries.
• Detailed bibliography enables further investigation.
• Written in a clear, accessible style.
• Includes material drawn from private consultancy reports which are not publicly accessible.

Author

Tim Knowles

Publishing Date

Dec 1995

Binding

Paperback

Pages

368 Pages

Corporate Strategy for Hospitality

Textbook: Download Corporate Strategy for Hospitality Media Files

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Corporate-level Strategy

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