Introducing Marketing Research

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• Product ID: S75792310

Introducing Marketing Research

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• Product ID: S75792310

Package Size

23.3cm x 18.8cm x 2.3cm

Gross Weight

658g

Author

Paul Baines

Author

Bal Chansarkar

Author

Bal Chanarker

Format

Paperback

Pages

368

Width

188.00 mm

Height

233.00 mm

Thickness

23.00 mm

ISBN

9780471497707

ISBN10

0471497703

BISAC Category Code

BUS002000

Dewey

658.83

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMPD

Publisher

John Wiley and Sons Ltd

Publication date

22 April 2002

Country

United Kingdom

City

Chichester

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	Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important.. Buy 1 at wholesale price, make ~ 210% profit by reselling at market price ?up to R990.

FAQ

About this book, the "Introducing Marketing Research" author(s):

PAUL BAINES is Senior Lecturer in Marketing and Director of Business Development at the Middlesex University Business School. BAL CHANSARKAR is Principal Lecturer in statistics at the Middlesex University Business School.

Description

Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups. http://www.dropshippers.co.za/

The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important.. http://www.dropshippers.co.za/

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Media Resource

Total 1 Introducing Marketing Research media files include videos, audios, programs or documents available for download.

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