The Economics of Industries

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• Product ID: T00405239

The Economics of Industries

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• Product ID: T00405239
• ISBN: 9780273655855

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Ken Heather

Publishing Date

Jan 2002

Binding

Paperback

Pages

272 Pages

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Add to Cart The Economics of Industries and Firms

	For 2nd/3rd year undergraduate courses in Industrial Economics, Business Economics or Industrial Organization. A concise, non-technical.. Buy 1 at wholesale price, make ~ 160% profit by reselling at market price ?up to R1400.

Product Features

• Articles from the business press in each chapter, including the Financial Times, place economic theory into a relevant business context
• Simple diagrams keep the use of complex mathematics and equations to a minimum, staying true to the book s non-technical approach.
• A detailed list of further reading for those students who wish to study any aspect of the subject in more depth.
• A unique web site where the author discusses on video many of the end of Chapter questions
• Clearly written in a readable, accessible format
• Fantastic full pedagogy including chapter objectives/learning outcomes, chapter summaries, further reading, and short cases and applications throughout enhancing the learning experience.
• Includes an informative glossary.
• Use of mathematics and algebra is kept to a minimum keeping the book inline with the needs of the business student.

Description

Table of Contents

• 1. Efficiency, Profits, Transactions Costs and Added Value 2. The Structure, Conduct and Performance of Firms 3. Concentration and Profitability 4. Understanding Long Run Costs 5. Scale economies, scope economies and Technological Change 6. Merger Behavior 7. Vertical Relationships 8. Mergers and Strategic Alliances 9. Pricing for Profit Maximisation 10. Profit Maximisation with inadequate information 11. Non-profit Maximising Pricing Behavior 12. Advertising Behavior 13. Government Policy towards industry
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