Managerial Economics

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• Product ID: T48707473

Managerial Economics

Aimed at non-specialist students taking a 2nd or 3rd level (often option) one semester course in business/managerial economics. The level assumes that students have already taken an introductory business economics course. Also..

Author

Howard Davies

Pun-Lee Lam

Publishing Date

May 2001

Binding

Paperback

Pages

560 Pages

Managerial Economics - An Analysis of Business Issues 3rd Edition

Textbook: Managerial Economics - An Analysis of T48707473 Highlighted Features

• A clear introduction to managerial economics for students with no background in economic analysis
• New structure, starting with the firm, followed by the business environment, the analysis of business decisions and two chapters on public policy.
• New chapters on game theory, corporate strategy, the economics of networks and the economics of regulated industries.
• Shows how economic analysis can be of relevance to business decision-making
• Includes self-test questions, exercises, essay questions and a solutions section.
• Includes material
• ‘The marketing mix'
• Game theory.
• Porter's principles
• The information economy.
• Transactions cost analysis.

Table of Contents

• Introduction. 1. The Definition and Scope of Managerial..
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• Inventory
• Letter M
• Letters M-E (ME)
• Letters M-E, Number (MEn)

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