Customer Relationship

Discounted and wholesale priced Customer Relationship Management by Francis Buttle (Paperback) available at South Africa..

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Customer Relationship
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Customer Relationship

Barcode
  • Product ID: T50993308
Package Size
24.6cm x 18.9cm x 3cm
Gross Weight
1.225kg
Author
Francis Buttle
Format
Paperback
Pages
522
Width
189.00 mm
Height
246.00 mm
Thickness
30.00 mm
ISBN
9781856175227
ISBN10
1856175227
BISAC Category Code
BUS041000
Dewey
658.812
Nielsen BookScan Product Class
S4.0T
BIC Subject Category
KMP
Publisher
Elsevier Science & Technology
Publication date
28 August 2008
Country
United Kingdom
City
Oxford

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Customer Relationship

Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be.. More
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FAQ

About this book, the "Customer Relationship" author(s):
Francis Buttle, PhD, is founder and principal consultant of Francis Buttle & Associates,a Sydney, Australia-based business that helps organizations become more skilled and successful at customer acquisition, retention and development. Francis has spent most of the last 30 years in various academic roles around the world. He has been a Professor of Customer Relationship Management, Professor of Marketing,Professor of Relationship Marketing, and Professor of Management at a number of leading graduate schools of management, including Manchester Business School (UK), Cranfield School of Management (UK) and Macquarie Graduate School of Management (Australia). He was appointed as the world's first Professor of CRM in 1995, and remains an Adjunct Professor at MGSM. Francis has authored, co-authored or edited 7 books, and over 100 peer-reviewed academic journal articles or conference papers. In addition, he is a frequent contributor to practitioner magazines, presenter at business conferences, and a serial blogger. Francis has developed, run or contributed to many management development programs, and has advised or consulted to numerous for-profit and not-for-profit organizations in the UK, Australia, USA, Hong Kong, Singapore and New Zealand. Although he quit full-time academic life in 2006, he still supervises doctoral candidates, and conducts customer-related research. Francis lives on Sydney's North Shore, is a qualified but reluctantly retired rugby union referee, enjoys cycling and kayaking, and rides a Suzuki. Francis has degrees in management science, marketing and communication. His PhD was earned at the University of Massachusetts. He is an elected Fellow of the Chartered Institute of Marketing. He can be contacted at francis@buttleassociates.com. Find out more at www.buttleassociates.com

Description

Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. http://www.dropshippers.co.za/

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout.. http://www.dropshippers.co.za/

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