Customer Relationship

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• Product ID: T50993308

Customer Relationship

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• Product ID: T50993308

Package Size

24.6cm x 18.9cm x 3cm

Gross Weight

1.225kg

Author

Francis Buttle

Format

Paperback

Pages

522

Width

189.00 mm

Height

246.00 mm

Thickness

30.00 mm

ISBN

9781856175227

ISBN10

1856175227

BISAC Category Code

BUS041000

Dewey

658.812

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KMP

Publisher

Elsevier Science & Technology

Publication date

28 August 2008

Country

United Kingdom

City

Oxford

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Add to Cart Customer Relationship Management by Francis Buttle (Paperback)

	Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be.. Buy 1 at wholesale price, make ~ 220% profit by reselling at market price ?up to R1100.

FAQ

About this book, the "Customer Relationship" author(s):

Francis Buttle, PhD, is founder and principal consultant of Francis Buttle & Associates,a Sydney, Australia-based business that helps organizations become more skilled and successful at customer acquisition, retention and development. Francis has spent most of the last 30 years in various academic roles around the world. He has been a Professor of Customer Relationship Management, Professor of Marketing,Professor of Relationship Marketing, and Professor of Management at a number of leading graduate schools of management, including Manchester Business School (UK), Cranfield School of Management (UK) and Macquarie Graduate School of Management (Australia). He was appointed as the world's first Professor of CRM in 1995, and remains an Adjunct Professor at MGSM. Francis has authored, co-authored or edited 7 books, and over 100 peer-reviewed academic journal articles or conference papers. In addition, he is a frequent contributor to practitioner magazines, presenter at business conferences, and a serial blogger. Francis has developed, run or contributed to many management development programs, and has advised or consulted to numerous for-profit and not-for-profit organizations in the UK, Australia, USA, Hong Kong, Singapore and New Zealand. Although he quit full-time academic life in 2006, he still supervises doctoral candidates, and conducts customer-related research. Francis lives on Sydney's North Shore, is a qualified but reluctantly retired rugby union referee, enjoys cycling and kayaking, and rides a Suzuki. Francis has degrees in management science, marketing and communication. His PhD was earned at the University of Massachusetts. He is an elected Fellow of the Chartered Institute of Marketing. He can be contacted at francis@buttleassociates.com. Find out more at www.buttleassociates.com

Description

Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. http://www.dropshippers.co.za/

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout.. http://www.dropshippers.co.za/

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Media Resource

Total 1 Customer Relationship media files include videos, audios, programs or documents available for download.

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