Strategies for E-Business

Discounted and wholesale priced Strategies for E-Business - concepts and cases 2nd Edition available at South Africa wholesale..

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Strategies for E-Business
South Africa Language

Strategies for E-Business

Barcode
  • Product ID: T51540457
  • ISBN: 9780273710288
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
Tawfik Jelassi
Albrecht Enders
Publishing Date
Jul 2008
Binding
Hardback
Pages
664 Pages

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Strategies for E-Business

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological.. More
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Product Features

  • Critical Perspective boxes present alternative viewpoints and encourage the reader to critically evaluate key ideas and practices
  • Financial Times articles offer the reader comment from the business press to complement the academic debate
  • Blog Boxescontain excerpts from blog writers who provide their opinions on current developments in the e-business world. These excerpts provide an additional and at times different perspective to the concepts discussed in the chapters.
  • Review and discussion questions at the end of each chapter help the reader to test and explore the ideas they have learned
  • Recommended key reading provides a list of books and articles for the reader, enabling them to find out more about specific topics
  • Learning Outcomes and Summaries allow the reader to identify and review the key learning points in each chapter
  • Synopses of case studies provide an overview of the content of each case and draw out the most important themes
  • Broad range of field-researched cases on leading e-business companies in diverse industries (including cases from Harvard Business School and INSEAD)

Description

Table of Contents

Preface

About the authors http://www.dropshippers.co.za/

Acknowledgments

PART I INTRODUCTION

  1. Key terminology and evolution of e-business
  2. http://www.dropshippers.co.za/

PART II THE E-BUSINESS STRATEGY FRAMEWORK

  1. Overview of the e-business strategy framework 3. External analysis: the impact of the Internet on the macro-environment and on the industry structure of e-business companies 4. Internal analysis: e-business competencies as sources of strengths and weaknesses 5. Strategy..
  2. http://www.dropshippers.co.za/

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