Strategies for E-Business

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• Product ID: T51540457

Strategies for E-Business

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• Product ID: T51540457
• ISBN: 9780273710288

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Tawfik Jelassi

Albrecht Enders

Publishing Date

Jul 2008

Binding

Hardback

Pages

664 Pages

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Add to Cart Strategies for E-Business - concepts and cases 2nd Edition

	Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological.. Buy 1 at wholesale price, make ~ 150% profit by reselling at market price ?up to R1500.

Product Features

• Critical Perspective boxes present alternative viewpoints and encourage the reader to critically evaluate key ideas and practices
• Financial Times articles offer the reader comment from the business press to complement the academic debate
• Blog Boxescontain excerpts from blog writers who provide their opinions on current developments in the e-business world. These excerpts provide an additional and at times different perspective to the concepts discussed in the chapters.
• Review and discussion questions at the end of each chapter help the reader to test and explore the ideas they have learned
• Recommended key reading provides a list of books and articles for the reader, enabling them to find out more about specific topics
• Learning Outcomes and Summaries allow the reader to identify and review the key learning points in each chapter
• Synopses of case studies provide an overview of the content of each case and draw out the most important themes
• Broad range of field-researched cases on leading e-business companies in diverse industries (including cases from Harvard Business School and INSEAD)

Description

Table of Contents

• Foreword
http://www.dropshippers.co.za/

Preface

About the authors http://www.dropshippers.co.za/

Acknowledgments

PART I INTRODUCTION

1. Key terminology and evolution of e-business
http://www.dropshippers.co.za/

PART II THE E-BUSINESS STRATEGY FRAMEWORK

1. Overview of the e-business strategy framework 3. External analysis: the impact of the Internet on the macro-environment and on the industry structure of e-business companies 4. Internal analysis: e-business competencies as sources of strengths and weaknesses 5. Strategy..
http://www.dropshippers.co.za/

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