The Truth About Brands

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• Product ID: T71493696

The Truth About Brands

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• Product ID: T71493696
• ISBN: 9780273720751

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Brian Till

Donna Heckler

Publishing Date

Oct 2008

Binding

Paperback

Pages

224 Pages

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Add to Cart The Truth About Brands

	The Truth About Managing Brands brings together 52 'truths' to successfully manage and build brands in any industry or market environment... Buy 1 at wholesale price, make ~ 140% profit by reselling at market price ?up to R330.

Description

Table of Contents

1. Great Products Make Great Brands
2. The Brand is Not Owned by Marketing; Everyone Owns It
3. Making More by Doing Less
4. Does Your Brand Keep Its Promise?
5. Price is the Communication of the Value of Your Brand
6. Brand Personality is the Emotional Connection with Your Brand
7. Does Your Sales Force Know the Difference Between a Product and a Brand?
8. No One Loves Your Brand as Much as You Love It
9. Beware the Discounting..
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