Key Marketing Metrics

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• Product ID: T83162684

Key Marketing Metrics

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• Product ID: T83162684
• ISBN: 9780273722038

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Paul Farris

Neil Bendle

Phillip Pfeifer

David Reibstein

Publishing Date

Dec 2008

Binding

Paperback

Pages

368 Pages

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Add to Cart Key Marketing Metrics - The 50+ metrics every manager needs to know

	“ Why read Key Marketing Metrics ? Because better metrics lead to better decisions, which lead to better outcomes. This book does a.. Buy 1 at wholesale price, make ~ 180% profit by reselling at market price ?up to R760.

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“ Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.” http://www.dropshippers.co.za/

Erv Shames, former CEO, Kraft Foods http://www.dropshippers.co.za/

As the old adage goes, “If you can’t measure it, you can’t manage it”. Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics http://www.dropshippers.co.za/

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