Marketing Plans: How

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• Product ID: T95874117

Marketing Plans: How

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• Product ID: T95874117

Package Size

24.6cm x 18.9cm x 4.1cm

Gross Weight

1.914kg

Author

Malcolm McDonald

Format

Paperback

Pages

704

Width

189.00 mm

Height

246.00 mm

Thickness

41.00 mm

ISBN

9780750683869

ISBN10

0750683864

BISAC Category Code

BUS002000

Dewey

658.8

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMPH

Publisher

Elsevier Science & Technology

Publication date

13 March 2007

Country

United Kingdom

City

Oxford

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	Takes you through the process of marketing planning. This guide explains the differences between processes, methods, strategic and.. Buy 1 at wholesale price, make ~ 190% profit by reselling at market price ?up to R940.

FAQ

About this book, the "Marketing Plans: How" author(s):

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

Description

Takes you through the process of marketing planning. This guide explains the differences between processes, methods, strategic and tactical planning, and incorporates the thinking in marketing, e-marketing, CRM and planning practices. It is suitable for professional marketers and students of marketing. http://www.dropshippers.co.za/

"Marketing Plans" is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of http://www.dropshippers.co.za/

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