Marketing Plans: How

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Marketing Plans: How
South Africa Language

Marketing Plans: How

Barcode
  • Product ID: T95874117
Package Size
24.6cm x 18.9cm x 4.1cm
Gross Weight
1.914kg
Author
Malcolm McDonald
Format
Paperback
Pages
704
Width
189.00 mm
Height
246.00 mm
Thickness
41.00 mm
ISBN
9780750683869
ISBN10
0750683864
BISAC Category Code
BUS002000
Dewey
658.8
Nielsen BookScan Product Class
S4.3
BIC Subject Category
KMPH
Publisher
Elsevier Science & Technology
Publication date
13 March 2007
Country
United Kingdom
City
Oxford

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Marketing Plans: How

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About this book, the "Marketing Plans: How" author(s):
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

Description

Takes you through the process of marketing planning. This guide explains the differences between processes, methods, strategic and tactical planning, and incorporates the thinking in marketing, e-marketing, CRM and planning practices. It is suitable for professional marketers and students of marketing. http://www.dropshippers.co.za/

"Marketing Plans" is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of http://www.dropshippers.co.za/

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