Integrated Advertising

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• Product ID: U00917770

Integrated Advertising

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• Product ID: U00917770
• ISBN: 9780138157371

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Kenneth Clow

Donald Baack

Publishing Date

Jan 2009

Binding

Paperback

Pages

480 Pages

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Add to Cart Integrated Advertising, Promotion and Marketing Communications - Global Edition 4th Edition

	For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team.. Buy 1 at wholesale price, make ~ 150% profit by reselling at market price ?up to R1500.

Product Features

• Full integration of advertising, promotions, <em>and</em> marketing communications
• Frequent opportunities for students to apply integrated concepts
• Comprehensive integrated supplement package for instructors
• Emphasis on the online and non-traditional aspects of IMC
• More

Description

Table of Contents

Preface

PART 1 THE IMC FOUNDATION

• 1 Integrated Marketing Communications
• Ron Jon Surf Shop
• Overview
• Communication and IMC Programs
• Integrated Marketing Communications
• An Integrated Marketing Communications Plan
• IMC Components
• The Foundation
• Advertising Management and Advertising Tools
• Communication Channels and Media Tools
• Promotional Tools
• Integration..
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• Inventory
• Letter I
• Letters I-A (IA)
• Letters I-A, Number (IAn)

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Media Resource

Total 1 Integrated Advertising media files include videos, audios, programs or documents available for download.

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