Integrated Advertising

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Integrated Advertising

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is..

Author

Kenneth Clow

Donald Baack

Publishing Date

Jan 2009

Binding

Paperback

Pages

480 Pages

Integrated Advertising, Promotion and Marketing Communications - Global Edition 4th Edition

Business Finance: Integrated Advertising, Promotion and Highlighted Features

• Full integration of advertising, promotions, <em>and</em> marketing communications
• Frequent opportunities for students to apply integrated concepts
• Comprehensive integrated supplement package for instructors
• Emphasis on the online and non-traditional aspects of IMC
• On-line networks
• Consumer-generated reviews
• Search engine optimization
• E-mail and viral marketing programs
• Buzz marketing
• Guerilla marketing
• Product placement
• Lifestyle marketing
• The Head Blade
• Ecko Enterprises
• The Perfect Pushup
• Asia - Chapter 3 Page 46 - Case 2 - FAKE FUNERALS: ARE THESE GUYS FOR REAL?
• Australia - Chapter 2 Page 77 - Case 1 - AUSTRALIA’S IMAGE: "SO WHAT THE BLOODY HELL DO WE STAND FOR?"
• Middle East - Chapter 5 page 168 - THE FUTURE IS HERE: ADVERGAMING AND REALITY TV

Table of Contents

Preface

PART 1 THE IMC FOUNDATION

• 1 Integrated..
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• Inventory
• Letter I
• Letters I-A (IA)
• Letters I-A, Number (IAn)

Books2010

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