Customer Relationship

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• Product ID: U02612895

Customer Relationship

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• Product ID: U02612895
• ISBN: 9780273681779

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Ed Peelen

Publishing Date

May 2005

Binding

Paperback

Pages

450 Pages

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Add to Cart Customer Relationship Management

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Product Features

• Case studies provide a basis for class discussion or assessment on an in-depth set of issues. This drives home real world examples to reinforce concepts.
• ‘Practitioner Insight’ boxes throughout the text illustrate CRM in a practical context.
• Review questions at the end of each chapter help test students’ knowledge.
• Chapters of book presented in modular format to allow it to fit with any CRM syllabus.
• OneKey Instructor Online Resources include Instructor’s Manual and PowerPoint slides.

Description

Table of Contents

• Preface
• About the author
• 1 Introduction
• 1.1 Definition
• 1.2 CRM as a business strategy
• 1.3 Elements of CRM
• 1.4 CRM Processes and systems
• 1.5 Entrance, applications and success of CRM
• 1.6 Contents of this book
• 1.7 Conclusion
• Case study : We have got a huge success on our hands
• Questions
• References
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Part I

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• Inventory
• Letter C
• Letters C-R (CR)
• Letters C-R, Number (CRn)

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Media Resource

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