Customer Relationship

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Customer Relationship
South Africa Language

Customer Relationship

Barcode
  • Product ID: U02612895
  • ISBN: 9780273681779
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
Ed Peelen
Publishing Date
May 2005
Binding
Paperback
Pages
450 Pages

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Customer Relationship

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information.. More
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Product Features

  • Case studies provide a basis for class discussion or assessment on an in-depth set of issues. This drives home real world examples to reinforce concepts.
  • ‘Practitioner Insight’ boxes throughout the text illustrate CRM in a practical context.
  • Review questions at the end of each chapter help test students’ knowledge.
  • Chapters of book presented in modular format to allow it to fit with any CRM syllabus.
  • OneKey Instructor Online Resources include Instructor’s Manual and PowerPoint slides.

Description

Table of Contents

  • Preface
  • About the author
  • 1 Introduction
  • 1.1 Definition
  • 1.2 CRM as a business strategy
  • 1.3 Elements of CRM
  • 1.4 CRM Processes and systems
  • 1.5 Entrance, applications and success of CRM
  • 1.6 Contents of this book
  • 1.7 Conclusion
  • Case study : We have got a huge success on our hands
  • Questions
  • References
  • http://www.dropshippers.co.za/

Part I

Strategy and Organisation of..

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