The Ultimate Guide to Sports

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• Product ID: U04301461

The Ultimate Guide to Sports

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• Product ID: U04301461

Package Size

23.6cm x 16.2cm x 2.6cm

Gross Weight

679g

Author

Stedman Graham

Author

Joe Jeff Goldblatt

Author

Lisa Delpy Neirotti

Format

Hardback

Pages

315

Width

162.00 mm

Height

236.00 mm

Thickness

26.00 mm

ISBN

9780071361248

ISBN10

0071361243

BISAC Category Code

EDU033000

BIC Subject Category

WSB

Dewey

796.0698

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KMPC

Publisher

McGraw-Hill Education - Europe

Publication date

01 April 2001

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Add to Cart The Ultimate Guide to Sports Marketing by Stedman Graham (Hardback)

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FAQ

About this book, the "The Ultimate Guide to Sports" author(s):

Stedman Graham is president of Graham and Associates, a leading sports marketing firm that has played a role in events including the Volvo Tennis Tournament and the NBA Legends Pride Classic. An adjunct professor at Northwestern University's Kellogg Graduate School of Management, Graham is the best-selling author of You Can Make It Happen and Teens Can Make It Happen. He also writes a popular column for Inside Sports. Lisa Delpy Neirotti, Ph.D. is director of the sports management program at The George Washington University. Dr. Neirotti consults with corporate sponsors and sports commissions around the world and is a frequent contributor to academic and industry publications. Joe Jeff Goldblatt is director of the event management program at The George Washington University. The author of Special Events: The Art and Science of Celebration, Goldblatt has produced corporate events for Marriott, Xerox, and dozens of other Fortune 500 companies.

Description

The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. http://www.dropshippers.co.za/

This title includes vital industry information, Internet strategies, and more. It offers an insider's look at the dynamic world of sports marketing. Sports marketing is a prestigious - and challenging - career."The Ultimate Guide to Sports Marketing", second edition, will show you how to get your foot in the door and, once inside, construct a solid career in.. http://www.dropshippers.co.za/

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Wholesale Price

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Media Resource

Total 1 The Ultimate Guide to Sports media files include videos, audios, programs or documents available for download.

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