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Social Media Marketing

Discounted and wholesale priced Social Media Marketing: An Hour a Day by Dave Evans (Paperback) available at South Africa..

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Social Media Marketing
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Social Media Marketing

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  • Product ID: U05462142
Package Size
23.4cm x 18.7cm x 2.6cm
Gross Weight
636g
Author
Dave Evans
Foreword
Susan Bratton
Format
Paperback
Pages
432
Width
187.00 mm
Height
234.00 mm
Thickness
26.00 mm
ISBN
9780470344026
ISBN10
0470344024
Dewey
302.230688
Nielsen BookScan Product Class
S10.2
BIC Subject Category
UV
Publisher
John Wiley and Sons Ltd
Publication date
27 October 2008
Country
United Kingdom
City
Chicester

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Social Media Marketing

A guide to social media marketing. It introduces you to the basics, demonstrates how to manage details and describes how you can track.. More
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About this book, the "Social Media Marketing" author(s):
Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.

Description

A guide to social media marketing. It introduces you to the basics, demonstrates how to manage details and describes how you can track results. It helps you learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. http://www.dropshippers.co.za/

If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and http://www.dropshippers.co.za/

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