Marketing Insights from

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• Product ID: U84083874

Marketing Insights from

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• Product ID: U84083874

Author

Philip Kotler

Format

eBook

Pages

206

ISBN

9780471432708

ISBN10

0471432709

Dewey

658.8

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMP

Publisher

John Wiley & Sons

Publication date

21 April 2003

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Add to Cart Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler (eBook)

	. he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom. Better.. Buy 1 at wholesale price, make ~ 220% profit by reselling at market price ?up to R830.

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.,."he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom..."(Better Business) http://www.dropshippers.co.za/

.,."this wonderful work...Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice..."(Marketing Business, June 2003) http://www.dropshippers.co.za/

'...So many potentially good British businesses fail at the basics of marketing - traditionally confused with selling - that this book cannot be recommended too highly.'(Director, July 2003) http://www.dropshippers.co.za/

.,."might be his best...this book blazes with intensity and insight..." (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003) http://www.dropshippers.co.za/

.,."Sounds like a dull rehash of conventional wisdom's but is far from it..."(Brand Strategy, September 2003) http://www.dropshippers.co.za/

• Title: Marketing Insights from A to Z
• Subtitle: 80 Concepts Every Manager Needs to Know
• By (author) Philip Kotler , By (author)
• Imprint name: John Wiley & Sons
http://www.dropshippers.co.za/

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