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Discounted and wholesale priced Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler (eBook)..

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  • Product ID: U84083874
Author
Philip Kotler
Format
eBook
Pages
206
ISBN
9780471432708
ISBN10
0471432709
Dewey
658.8
Nielsen BookScan Product Class
S4.3
BIC Subject Category
KMP
Publisher
John Wiley & Sons
Publication date
21 April 2003

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. he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom. Better.. More
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.,."he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom..."(Better Business) http://www.dropshippers.co.za/

.,."this wonderful work...Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice..."(Marketing Business, June 2003) http://www.dropshippers.co.za/

'...So many potentially good British businesses fail at the basics of marketing - traditionally confused with selling - that this book cannot be recommended too highly.'(Director, July 2003) http://www.dropshippers.co.za/

.,."might be his best...this book blazes with intensity and insight..." (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003) http://www.dropshippers.co.za/

.,."Sounds like a dull rehash of conventional wisdom's but is far from it..."(Brand Strategy, September 2003) http://www.dropshippers.co.za/

  • Title: Marketing Insights from A to Z
  • Subtitle: 80 Concepts Every Manager Needs to Know
  • By (author) Philip Kotler , By (author)
  • Imprint name: John Wiley & Sons
  • http://www.dropshippers.co.za/
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