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Economics and the Business

Economics and the Business Environment with Companion Website with GradeTracker Student Access Card - 2nd Edition descriptions..

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Economics and the Business
South Africa Language

Economics and the Business

  • Key ideas explained in context and cross-referenced throughout the book.
  • Technical terms defined in the margin of the page where they first appear.
  • Pause-for-thought questions, integrated throughout, encourage reflective learning.
  • A vast range of cases and applied material demonstrate how economics can be used to understand real business situations, including case studies on the London Olympics, investing in Chinaand companies such as Samsung, Dyson, Body Shop and The Gap.
  • Direct and straight-forward writing style with short paragraphs to aid rapid comprehension.
Author
John Sloman
Economics and the Business

Economics and the Business Environment with Companion Website with GradeTracker Student Access Card - 2nd Edition

Textbook: Economics and the Business Environment with Distribution Details

Table of Contents

Brief Contents

Acknowledgements

Guided tour http://www.dropshippers.co.za/

Part A Introduction

Part B Markets, demand and supply

Chapter 3 Demand and the consumer

Chapter 4 Supply decisions in a perfectly competitive market http://www.dropshippers.co.za/

Part C The microeconomic environment of business

Chapter 6 Business growth and strategy

Chapter 7 Multinational corporations and business strategy in a global economy http://www.dropshippers.co.za/

Chapter 8 Labour and employment

Chapter 9 Government, the firm and the market http://www.dropshippers.co.za/

Part D The macroeconomic environment of business

Chapter 10 The economy and business activity http://www.dropshippers.co.za/

Chapter 11 Government macroeconomic policy

Chapter 12 The global trading environment http://www.dropshippers.co.za/

Chapter 13 The global financial environment

Key ideas

Glossary http://www.dropshippers.co.za/

Index

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