Economics and the Business

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Economics and the Business

Economics and the Business Environment, 2/e Economics and the Business Environment is unique in introducing the essential principles of microeconomics and macroeconomics and applying them to the world of business. Consideration is also given to wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live today.

• Key ideas explained in context and cross-referenced throughout the book.
• Technical terms defined in the margin of the page where they first appear.
• Pause-for-thought questions, integrated throughout, encourage reflective learning.
• A vast range of cases and applied material demonstrate how economics can be used to understand real business situations, including case studies on the London Olympics, investing in Chinaand companies such as Samsung, Dyson, Body Shop and The Gap.
• Direct and straight-forward writing style with short paragraphs to aid rapid comprehension.

Author

John Sloman

Economics and the Business Environment with Companion Website with GradeTracker Student Access Card - 2nd Edition

Textbook: Download Economics and the Business Environment with Media Files

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Economics for Business

..for Business, 4/e The book covers all of the major principles of economics but its focus..

8th Revised edition of "

..Economics is a classic in the world of economics teaching and learning and is an ideal entry to..

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Economics and the Business Environment with Companion Website with GradeTracker Student Access Card - 2nd Edition

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